Lead Product Manager - Digital Marketing tools

Domain Knowledge:

• Excellent Functional knowledge of Sales and Marketing in Pharmaceuticals, FMCG, E-commerce domain
• Exposure of Digital Engagement and products like CRM, CLM and KOL processes and solutions will be an added advantage

Digital Marketing Expertise:

• Experience in digital marketing with expertise in Omni-channel Marketing and consumer engagement and data platforms
• Experience working with Marketing Automation platforms – Salesforce, Oracle, Adobe and Digital Asset Manager.
• Knowledge of Google Tag Manager and Web Analytics tools (Google Analytics, dAobe Analytics, Yandex , Social Media Analytics etc.)
• Prior working knowledge of Social Media Engagement Tools such as Hootsuite, Brandwatch etc.
• Ability to define ROI metrics for brand campaigns as per campaign objectives
• Prior experience as Product Manager (UI/UX, Customer funnel, A/B testing etc.) would be an added advantage

Business Process Experience & Digital:

• Ability to identify and leverage Best Practices and Digital Technology trends across Industries for Pharma business processes with focus on Sales & Marketing
• Capability to lead business process improvement engagements using Digital Technologies and allied change management
• Experience in automating Business processes especially Sales & Marketing processes using traditional and digital technologies like Mobility – Mobile Apps / Social Collaboration / Analytics / Cloud Computing / Big Data etc.
• Capability of creating Digital Technology enabled solutions addressing critical business needs

Key Responsibilities:

Candidates would be expected to lead independently /minimal supervision:

• Full ownership Marketing Technology, Automation and Analytics stack
• Understand and map business requirement & develop functional specifications for above Digital Initiatives
• Conceptualization & implementation of integration and data management solutions for
• Conceptualization of Adoption Methodology, Change Management and Benefit Realization
• Effectively manage projects with in schedule & budget in coordination with implementation partners
• Facilitate Ideation, Collaboration and Knowledge Management to enhance business value
• Ensure Business Process Improvement, Change Management and Benefit Realization to add Business Value

Technical Requirements: Sound knowledge of Digital Technologies, Business Process Management, Business Process Re-engineering and Improvements, Business Analysis, Project Management, Vendor Management

Educational Qualifications: MBA / Engineer (Sales & Marketing / Information Technology) from top B-schools/Engineering Institution. Agile Practitioner preferred. English - fluent (verbal & written)
Experience Required: Around 10-12 years of experience in Digital Sales & Marketing

Key Personal Attributes: