Media manager

Role Responsibilities:

• Be an owner of the whole media/communication strategy and vision - for the portfolio and by every active brand
• Upgrade quality of planning, reporting and execution
• Build effective partnership with the Agencies involved – transforming quality of reporting (competitive, key trends, PBAs etc), upgrading quality of plans, bonus inventory delivery etc for the business core needs
• Developing models – together with the Agency - for predictive planning (and allocation of the media budgets accordingly)
• Develop and launch playbooks with key principles of planning of TV, OLV, cross-channel KPIs à optimizing time and growing quality of the plans
• Responsible for timely update of the budgets planned/spent etc
• Education agenda for media for the Marketing team
• Work on Deals consolidation – both TV and Digital

Collaboration with Other Functions

Collaborate with Rx-OTC Marketing & Sales, Procurement, Finance, IT, CoE, BI, HR teams to drive Digital Agenda, projects, processes, data, automation, systems

Operating External Network:

Media, Digital Agencies, Research Agencies, Service Providers

Key Skills and Experience:

• Graduate degree preferably in Math or IT, experience in Banking / FMCG / specialized provider in the role responsible for Media with proven record of success: 3+ years
• Strong understanding of modern approach of omedia promoion to big groups of customers, customers segmenation, communication strategies
• Strong analytical skills
• Overall media experience 8+ years
• Team player

Knowledge:

• Digital savvy
• Fluent English
• Excellent analytical skills
• Readiness to be a hands-on contributor

Behavioral Skills

• Excellent analytical skills
• Very stress resistant
• Very strong communication skills
• Team player